Evolve style guide + prototype
Tools used:
Figma
Canva
Adobe Illustrator
Team:
5 Designers/Researchers
My role:
Color Psychology/Uses Research
Color Palette Development
Uses/Misuses
Mission Statement
1
RESEARCH
2
IMPLEMENT
3
BRAND STYLE GUIDE
4
DESIGN
5
PROTOTYPE
The Design Process
RESEARCH
Throughout this project, I embraced multiple perspectives by thinking like a designer, user, and customer. My group and I drew inspiration from various gyms and spas that we conducted research on. Our main objective was to design a wellness center that caters primarily to female members. Our ultimate goal was to create an environment that is welcoming, calming, and enjoyable for all members.
To achieve this, we utilized Canva to create our style guide and Illustrator for our logos. Through this project, I learned the value of effective teamwork, and it helped me gain confidence in my collaborative abilities.
implement
To begin implementing our research, we collaborated two to three times via Zoom to communicate any new findings and discuss what would make Evolve Spa & Wellness a wonderful place. We looked for design inspiration from other spas and gyms on social media and discussed color psychology to come up with a color palette that represents calm, zen, and relaxation. We then worked together to create the perfect logo, which took some trial and error, but we finally decided on a fun logo incorporating a lotus flower, symbolizing purity, spiritual enlightenment, and rebirth. We also created logo mock-ups to see how the logo would look on certain items. Typography was also crucial in keeping the brand cohesive.
We chose imagery that showcased Evolve as a calming and relaxing place, and our mission statement was designed to motivate and encourage members. This led us to our tagline, "Energize. Empower. Evolve." – is a simple yet memorable statement.
BRAND STYLE GUIDE
PERSONAS
Design
After researching and collaborating on Zoom, we created Evolve Spa & Wellness Studio's brand style guide using Canva. Using Figma, we designed three different prototypes – an app, desktop, and mobile – with the main objective of creating a calm and welcoming environment that people would feel comfortable attending. For the logo, we used Adobe Illustrator and created variations to accommodate different background colors.
Our mission at Evolve is to encourage members to become their best selves through meditation, wellness, and balance. We strive to create a peaceful environment that fosters growth, both mentally and physically, for all individuals. By establishing an atmosphere that encourages confidence and self-worth, we believe that all who join can evolve into the version of themselves they want to be.
Click below to view the app, desktop, and mobile prototype
PROTOTYPE
App Prototype
Desktop Web Design
Mobile Website Design